3 Things That Affect The Effectiveness Of Your New Business Sign

If you are in the process of creating a new sign for your business, you need to think carefully about how you craft the sign. You need to think about how the sign will work in your physical location. Here are three elements that you need to take into consideration while designing your new business sign.

#1 Location Dictates Functionality 

The first thing you need to determine is where you want to hang up your new business sign. Are you going to hang it above the entrance to your business? Are you going to put out by the road? 

Where you hang up the sign is crucial information. How large the print needs to be on the sign is largely determined by where the sign will be hanging up and how far away people will be when they view it. Additionally, how you format your sign depends upon if you plan on making it easy for people to read your sign as they drive past at high speeds or if your sign is aimed more towards vehicles slowly navigating through a parking lot or pedestrians walking by. 

Once you figure out where you plan on hanging up the sign, you need to think about who you are targeting with the sign and who you want to read the sign.

#2 Less Is More

The next thing you need think about is what you want to put on your sign. If you expect people to be able to read your sign as they drive by your business, the content on your sign needs to be easy to read. If you expect people to be able to read your sign as they walk by, you can include a little more content, but you still don't want to over do it. 

#3 Choose Carefully

Less does not mean that your sign does not have to be dynamic and engaging, it just means that you need to stick to a few dynamic colors as well as only one or two types of fonts. Make sure each color and letter that you choose is intentional and works towards your overall message. 

The colors that you choose for your sign should reflect your business. For example, if you want to impart a feeling of calm through your business sign, you should use cool colors such as blues, greens and violets. If you want to grab people's attention, use bright hues such as red and orange. Each element of your sign should be chosen in order to convey a message. 

When designing a new sign for your business, it is important that you think first about where you want to place the sign and how it affects the creation of your sign. From there, you need to think carefully about the message that each part of your sign conveys to potential customers. A custom sign business, like Sign Services Inc, can help you craft the perfect sign for your business needs.