Are You A Realtor? Make Sure You Use Effective Signage So You Can Sell More Homes
If you are a realtor, you need to have the right type of sign to place in front of the homes that you are selling. The signs should appeal to potential buyers, as well as encourage them to stop and take a look at the home. Below are some tips on how you can use effective signage for your real estate business so you can sell more homes.
Make the Sign Stand Out
The sign you use needs to stand out from the environment that it is in. This means not choosing colors that blend in with the home, as well as what is around it. Instead, create a design that is completely different than anything the sign is around. You could even use a 3D sign to make it really stand out. This will raise the chances of someone stopping to look at the home.
Choose the Right Colors
Choose at least two colors to put on the sign, and make sure they go well with each other. Stronger colors are more engaging. Use the same colors that you use for your business, as you do not want to change your brand. For example, use the same colors as your logo, flyers, and brochures.
Using a bright background with bold lettering works well, as it not only stands out but is easier for people to read when driving by. Bold letters on a white background makes it easier for people to see your sign at night.
Where to Place the Sign
When placing the sign, be mindful of when it will be visible. For example, you do not want to place the sign where it will be too low or high for people to read or blocked by trees. You also have to think of sun glare, as you do not want your sign to be viewable for only part of the day.
Keep it Simple
You do not need to put a lot of information on the sign. This will confuse people and they will may not be able to ascertain what your intended message is. Use your name, the name of your real estate agency, your phone number, and a small description of the home. Signs should never be overwhelmed with graphics and text, but instead have a lot of white space.
Talk with a signage company, who can help you create an effective sign for your real estate business.
For real estate signs, contact a business such as The Sign Source.