Upgrade Your Business Signage To Handle The Demands Of A Pandemic

The COVID-19 pandemic has transformed the way most businesses operate, and the important news is that these changes are not likely to change anytime in the near future. As society makes its way through this process, it is important that businesses not only react but that they also keep their customers informed of these changes. While new signage might be the furthest thing from your mind, it is an area many business owners should focus on.

New Service Options

One of the greatest changes that businesses have had to adapt to is reduced capacity, and in some instances, the termination of certain services until further notice. Just as you have a lot of questions and uncertainty, your customers feel the same. Installing new signage that alerts the public of changes in your service can be especially helpful.

Consider a restaurant, for instance. Even after the doors of the restaurant are open, there will be some customers who may not feel comfortable dining inside but would still love to enjoy the restaurant's food. Designing a sign that informs the public that they offer curbside pickup or delivery services is an excellent idea.

This signage alerts the public of their new service options and gives the business the opportunity to attract customers that may not have otherwise come through their doors. If you have changed your service model in any way, a sign is an excellent way to get the word out.

Business and Safety Guidelines

A priority of any business owner is to keep everyone as safe as possible. Although business management and the staff play the most important role in the process, it also takes an effort on the part of the customers. Signage that outlines the steps and measures that your business has taken to ensure safety is a great start.

This type of signage could include floor markings for social distancing guidelines, details about the number of people that are allowed in the building at once, or even signage about mandatory mask-wearing. Whatever your guidelines are, putting them on a sign makes them viewable for everyone. 

When your team is displaying the necessary safety measures and you have signage, it makes it much easier for customers to comply, which in the end, keeps everyone safer. Keep in mind; some form of signage is required by local government, such as social distancing markers, so make sure you are in compliance with the appropriate signage.

Do you need to update your signage? Contact a sign manufacturer for assistance.

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