I started my own business selling home items online a few years ago. I recently decided to finally pursue my dream of having a brick-and-mortar shop to go along with my online shop. I decided to wait on sign investments and just stick with a small homemade banner for a little while. Business online was still going good, but my retail shop was lacking in sales. I decided to invest in a professional store-front sign and a small A sign to use to advertise some current deals. That was a turning point in my retail shop and people seemed to begin to flock in. Many said they didn't even know my store was there until they saw the new bright sign I had. I created this blog to help other struggling business owners remember that you have to invest in good signs to attract customers.