4 Tips For An Effective Store Sign
The sign that you hang outside your store needs to be designed well so that you can attract customers to come in. Here are some ideas you can use to ensure that your sign is effective and help you increase business.
Don't Go Overboard with Words
It is very tempting to put a lot of information on your sign; you may want to share as much about your store as possible, hoping that will bring people in. However, it is important to remember that too much text may be too difficult for people to take in at once. Your sign may end up looking cluttered and disorganized. Instead, focus on creating an impact with as few words as possible.
Stick with Simple Fonts
You might want to get creative by using an ornate or unique font, but keep in mind that people driving by or walking by your store only have a few moments to look at your sign before they pass it. Fonts that are too ornate may be too hard to read in such a short amount of time. Stick with a simple, clear font in a size that is big enough to see from far away.
The use of color can be very effective. Some of the biggest brands in the country are recognizable in part because of the colors they use on their signs. A colorful sign is many times more visually striking than one that only uses black and white.
When considering a color to use on your sign, think of the colors that you already use inside the store. Making sure your sign complements the inside of your store will help present an organized, coherent message to customers.
It is also important to remember that your sign may hang for many years. Therefore, it is not a good idea to use trendy colors that may fall out of style as the years pass.
After you have designed the sign and are about to have the sign created, be sure that you get feedback from employees and peers. They may be able to see flaws that you don't, and they may have design ideas that you can use to make your sign even better.
Use the tips laid out in this article to help you design a store sign that is good looking and effective. Work with a custom sign company that can help you produce a sign that will stand out to prospective customers. Click here for more information.