Using Custom Vehicle Wraps To Promote Your Building Business
If you are looking to expand the range of your building business, why not add custom vehicle wraps to your trucks? These wraps can help make your trucks look more professional and can spread the name of your business to more potential customers.
How They Can Help Spread Your Building Business Name
As a builder, you are constantly on the go from building site to building site. And if you're just riding around in unmarked trucks, you're missing out on a great chance to spread your business name. Imagine if all your employees drove trucks wrapped with an advertisement for your business. Even if you have a small staff (5–10 people), that's multiple moving advertisements.
And custom vehicle wraps offer an incredible advertising reach: the Outdoor Advertising Association Of America states that it offers the least expensive form of advertising and that one wrap can generate 30,000 to 70,000 impressions every day. This is especially true of an active building business.
Pricing Your Wrap
Here's where vehicle wraps can really benefit a small building business. If you are just starting out (and if you are potentially the only employee), you should only have to invest anywhere from $1,500 to $3,000 per vehicle wrap. And since they can last up to five years, you are paying less than $500 per year in mobile advertising.
Is this cost worth it? Imagine a typical day in your business life. You wake up, get in your truck, and probably head to a hardware to pick up materials. Here, you'll be parked next to potential customers who will spot your wrap and take note of the name and number of your business.
And then, you drive through town to get to your building site. As you drive, people on the road will see your wrap and your logo and it will stick in their mind. Once you've reached the work site, you can park your truck parallel to the road so that more passersby can see your truck while you work.
Does all this advertisement mean they'll automatically call? Not necessarily, but it raises the possibility higher than if you had no wrap at all. If people see your truck's wrap on-site, they may just pick up the phone and call.
What Each Wrap Should Include
Now that you have priced a good vehicle wrap for your business trucks, you need to understand what to include on each wrap. This is the most creative part of the job and each business will use different items. For a building business, you should include
- Your building business name
- A colorful logo, including a catch phrase
- The services you offer (home building, garage building, etc)
- Average prices of your services
Once you've got your truck's wrapped, get out there and start advertising. You'll be amazed at how quickly your business will start jumping. And even if your business doesn't immediately leap, you've created a fleet of vehicles that will make your building business look professional.
For more information on car wraps, talk to a professional like Vital Signs.