Maximizing Your Business Sign Effectiveness

In this age of modern Internet business it is easy to forget the importance of a good business sign. However, an attractive sign can be one of your most effective advertisements. If your business is struggling and you can't figure out why, it's worth taking a look at your sign. Even if you don't think it matters that much, that's simply not the case.

The Statistics Show Signs Do Matter

Carefully maximizing your sign's draw on your customers is a lot more important than you may realize. Customers pay a lot of attention to your sign and if it is lackluster, they are less likely to use your service. The following statistics illustrate just how important signage is to your business presence:

  • Over three-quarters (76%) of customers use signs to gauge whether a business they've never entered is worth visiting
  • Over two-thirds (68%) said the quality of the sign indicates the quality of a business
  • Over half of said that poorly designed signs kept them from going to a business

Clearly, it pays to spend time working on a great sign. However, it is worth gauging the effectiveness of your sign before designing a new one.

Is Your Sign Effective?

Effective signs should be easy to read, easy on the eyes, and accurate to your business' location. Gauging whether or not it meets these conditions requires asking yourself some tough questions. Drive by your business and pay attention to your sign. Now, walk past it and ask yourself these questions:

  • Are there any misspellings on the sign?
  • Is it easy to see from the road?
  • Does it clearly indicate the location of your business?
  • Can it be read easily and clearly?
  • Does it have nice colors, large letters, and an interesting design?
  • Would you go into a business that had your sign?

These are tough questions to ask yourself, but answering them honestly helps you gauge the effectiveness of your sign. If your sign doesn't even look good to you, it's obviously not going to look good to your potential customers. But how can you make your sign stand out?

Making Your Sign Stand Out

Simple and colorful signs are often the most effective. Just think of Wal-Mart or McDonalds – their signs are instantly recognizable and use bold, bright colors to catch the eye. Don't settle for bland browns or grays – go for red, blue, yellow, and other colors that blend well together.

When choosing colors, make sure you choose ones that contrast well – such as putting dark letters on a light background. And use professional fonts that look great on business signs, like Times New Roman, Futura, Bodoni, or Rockwell.

Designing and building a business sign doesn't have to be a complex or strenuous process. As long as you know what you want and are willing to work with a sign company like Cardinal Sign, you can create a real eye-catching sign that will make your business unforgettable.