3 Things You Can Do To Make Your Tradeshow Signs Stand Out From The Competition
Trying to figure out how to make your business stand out from the crowd when collecting new leads and prospects at tradeshows? Here are three things you can do to turn your tradeshow signs into impressive money makers:
Include a Logo
An excellent way to set your tradeshow signs apart from the competition is to add your logo to all of them so you can brand yourself. If you don't already have a logo, it's important to work with a graphic designer to create one that can be used on all your marketing materials, letterheads, and other paperwork. This will make it easy for your community to recognize your company with a glance quickly, and help you create trust between you and potential customers. Make sure that your logo is shown prominently on your signs so it can be easily seen from a distance as people walk by your tradeshow booth.
Use Color with Intention
Utilizing the proper colors as accents within your tradeshow signs can result in impressive marketing results and higher profits margins. Because colors tend to have an effect on peoples' emotions, you can use it in your favor to draw passersby in and make them want to learn more about what it is that you're offering. Consider using the following color options as accents to enhance your overall marketing results:
- Red – Create a sense of urgency, so potential customers feel the need to visit your stand before the trade show ends.
- Green – Invoke a sense of nature and power that relaxes passersby and makes them want to linger in front of your tradeshow stand.
- Purple – Generate respect and wisdom among consumers, so they feel good about giving your products and services a try.
Try using a different accent color on two or three different signs and rotate their use to determine which one provides the best results.
Find a Way to Tell a Story
Another important way to make your tradeshow signs stand out from the competition is to find a way to tell and engaging story that takes just seconds for passersby to understand. By telling a story, you'll give potential customers some insight into your company philosophy and let them know what they can expect if they decide to purchase a product or service from you at some point in the future. Use a combination of slogans and visuals to bring your story to life. For example, you can embellish your signs with photos of nature and a slogan saying "we produce all-natural products so you can look and feel your best" if you're selling natural beauty goods or perfumes.
These tips and tricks are sure to make your job easier when fighting against the competition to win those new customers and contracts at your tradeshows throughout the year. For more information and assistance, visit websites of sign designers, like http://www.divinesignsinc.com.