What You Need To Know When Buying Outdoor Signs
Outdoor signs are one of the simplest and most cost-effective ways for businesses to attract customers, but there is also a large range of options on the market. Some are permanently marked and unalterable, while others allow owners to quickly rearrange everything. There is also a wide range of materials used to make outdoor signs, and they're even available with lighting. Here's what you need to keep in mind when you get in touch with a company, like Apogee Signs, about producing a sign.
Short- vs Long-Term
The biggest question when putting up a sign is how long is that sign going to be up? If you are putting up a sign to announce this year's Labor Day Sale and never intended to use it again, then you don't have to think too much about how it'll hold up to dulling caused by UV and water exposure. The longer you intend to use a sign, the more you might also want to consider a very eye-catching option, such as an LED sign.
Computerized vs Manual
Buying a sign that can be manually altered is a money saver, but the trade-off is made in labor and physical risk. A cafe with a street-level sign, for example, might be perfectly happy using a manual setup that calls for an employee to shift letters around each day to announce today's specials. Conversely, a company with a sign that's really high up may want to look into computerized display options that can be remotely reconfigured with new messages.
Many taglines on outdoor signs are highly reusable, such as "For Lease" signage. One huge advantage of this style of sign is that the shop you'll be ordering from either has them in stock or can quickly produce fresh ones. If you know you're going be reusing a sign a lot, you should ask about using more durable materials, such as aluminum, Coroplast, or Alumite. This will ensure that your outdoor signs will still look good when you plunk them down 8 years from now.
The folks who sell you outdoor signs want you to be successful, and you may wish to ask them about visibility and readability issues at your location. Someone traveling at 55 mph past a location is going to have perhaps 5 seconds to see and process a message. Keep your message as short as the viewer's available attention span.